Selected work · 2023–Present
Selected work
Selected work in editorial strategy, publishing operations, and campaign distribution. Each project shows the decision I made, what I produced, and what the results could tell us.
A publishing workflow the team could repeat.
I co-designed an article-to-social process with a two-business-day publishing target and wrote its living standards. About 30 articles ran through the workflow, with format decisions, publishing responsibilities, and partner handoffs defined.
Four NFL-posted stories accounted for 98.1% of organic views.
I ran the campaign publishing plan and analyzed how views were distributed across the 14.1M-view organic program. The concentration informed my recommendation to consider league and team interest earlier in planning.
A different angle on mentorship.
I framed the lead story around the reader’s stake in the relationship. The November 18, 2025 issue recorded a 2.7% click rate against a 1.3% twelve-week average; the comparison did not isolate the effect of the copy.
Publishing 41 pieces across 130 placements during Super Bowl week.
I packaged assets, wrote and adapted copy, scheduled and published posts, managed collaboration tags, and analyzed the program’s results.
A music campaign with a format and a fallback.
I led the organic campaign strategy, planned three narrative routes, and developed a kinetic-text alternative while music rights were unresolved. The mixed-media pilot published; design and production were team work.
The copy and publishing package around a Spurs documentary.
I wrote the headline options, description, social copy, platform plan, and partner-tag map. The published film used my description unchanged.
Giving Instagram Highlights a purpose and a measurement plan.
I designed five recurring Highlights, consistent call-to-action cards, and tracked links. The system was adopted; no separate performance lift was established.
Separating a prompted response from the wider audience discussion.
In an AI-assisted analysis of 50,338 comments, I counted 2,270 normalized call-to-action phrase instances and mapped recurring themes.
Before the 2025 campaign: three publishing packages.
I packaged and adapted campaign copy, coordinated partner follow-up, and wrote the 24-hour report showing which requested placements had happened and which remained open.
Also published: Cardinals × Civics Matters campaign reel ↗
History degree, editorial roots, three years running distribution for a national content partnership across NFL, NBA, music, and film campaigns. Based in New York. More about me →