Services · David Malkin
Social media and content support for growing teams
I help founders, nonprofits, and small businesses turn their expertise and updates into consistent publishing across social media, newsletters, and launches.
Bring me in when you have something worth sharing and need help turning it into a clear plan, publishable content, and a dependable routine.
Ongoing social media and content management
A monthly engagement for teams that need someone to keep their content planned, approved, and published across an agreed set of channels.
- Content priorities and a monthly publishing calendar.
- Social copy and adaptations of existing articles, interviews, updates, and approved assets.
- Approval coordination, scheduling, and publishing checks.
- A monthly channel-performance summary and next-step recommendations.
Each engagement defines the channels, publishing cadence, source materials, revisions, and meeting schedule. Newsletter support can be included in the agreed scope.
Focused projects
Newsletter and editorial support
You have expertise worth sharing. You need help turning it into something people will read.
- Story selection and an editorial plan.
- Drafting and editing from your source material.
- Subject lines, headlines, and calls to action.
- Newsletter production coordination and issue reviews.
Useful for teams and individuals with an existing publication or a clear audience they want to reach.
Launch and campaign support
You have something coming up and need to get the message out.
For a launch, report, announcement, or content-led campaign, I can help with:
- Audience and channel priorities.
- Messaging, content angles, and channel copy.
- An asset checklist, publishing calendar, and approval plan.
- Publishing coordination and a post-launch channel-performance recap.
Start with a planning sprint, or scope support through publication and review.
We agree on what you’ll supply and what I’ll create before work begins. Design, video production, community management, paid advertising, and technical implementation are not included by default; any additional needs are assessed and scoped separately.
I also support agencies with editorial work, publishing coordination, and campaign delivery during busy periods.
Relevant work
Editorial workflow
I wrote editorial standards and co-designed an article-to-social publishing workflow with clear responsibilities and partner handoffs.
Campaign publishing
I ran the publishing plan for My Cause My Cleats 2025 and analyzed how results varied across stories and distribution partners.
Newsletter operations
Story selection, editorial packaging, and a reader-focused angle for an established newsletter audience.
Working together
- Tell me what you’re working on, who you want to reach, and where you need help.
- We agree on deliverables, responsibilities, timing, and a fee.
- We establish a review rhythm, get the work moving, and use what we learn to inform the next cycle.
What are you working on?
Tell me about your team or business, the channels you use, and your next publishing need or deadline. I’ll follow up to discuss scope and timing.
Project and ongoing engagements are scoped individually.