About

I came to distribution through editing.

Editing taught me to ask what a reader needs from a story. Studying history made me curious about the institutions and habits that shape how people encounter it. Those questions now guide my work on copy, publishing, and distribution.

David Malkin
David Malkin · New York

At Boston University, I ran the Journal of the Core Curriculum as editor-in-chief and edited at Charcoal Magazine. At BU Libraries, I built the social presence and discovered that the interesting question was not simply what to publish, but how the work should meet an audience.

From 2023 to July 2026, I ran day-to-day editorial distribution for Big Think Media’s partnership with Stand Together. I joined as a community manager and transitioned to campaign manager in 2026. The work moved between editing, publishing, partner coordination, and analysis.

Today, as an independent consultant, I advise on social strategy, editorial priorities, channel roles, and publishing operations. My current work includes building visual and publishing systems: social brand guidance, 12 editable Figma components, platform-specific templates, and a three-channel editorial calendar. I also established a workflow connecting source research, creative, copy, approvals, and publication plans.

What the work looks like

I decide which angle, headline, format, and publishing sequence will give a story its best chance of travelling. That has included advising on nonprofit channel strategy, building reusable social-design templates, managing two newsletters, packaging two long-form documentaries and four short-form videos a month, and writing social copy for campaigns spanning the NFL, NBA, film premieres, and music partnerships.

The work gets specific quickly. For a Spurs film about Lindy Waters III, I delivered the headline set, description, social copy, platform plan, and a map of which partner handles actually existed. The film published with my description unchanged.

I also write down the decisions that need to survive volume. I wrote the partnership’s voice-and-tone guide and living social-copy standards, co-designed an article-to-social workflow, and maintained publishing views that kept approvals, live links, and partner responses visible.

Technical and creative systems

How I build and operate the work

AI systems and model evaluation. I actively evaluate current OpenAI and Anthropic models—including Codex, ChatGPT, Claude, and Claude Cowork—against real research, writing, analysis, coding, and document-production tasks. I choose the workflow for the job, preserve sources and claim boundaries, and keep a human review step between model output and publication.

Visual and publishing systems. In Figma and Canva, I translate brand guidance into reusable visual systems, editable templates, platform formats, and review standards. My current consulting work includes a 12-component Figma library spanning feed, landscape, and Story formats.

Operations, data, and measurement. I work in Google Workspace and Microsoft 365, including Word, Excel, and PowerPoint, and with Sprinklr, Airtable, ClickUp, Asana, Slack, and Microsoft Teams. I use Google Analytics, Search Console, UTM structures, dashboards, and platform exports. My formal database training covered SQL, MySQL, relational design, data modeling, Python, Git/GitHub, command-line tools, and Tableau.

Selected writing · 2022 honors thesis

“Why did everything look like this?”

Reading an ordinary landscape as evidence

My honors thesis began with a strip of road in Northfield, Ohio: cracked parking lots, empty storefronts, and a landscape I had spent years trying not to notice. It asks how the strip mall became a common American form and what its history reveals about mobility, consumer life, public space, and community.

It is an early version of the method behind this portfolio: begin with an ordinary artifact, reconstruct the system around it, then ask what that system allows people to see and do.

Outside work

History degree, Division I swimming, and bilingual in Russian.

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