About
I came to distribution through editing.
History taught me to look at the system around an artifact. Editing taught me that form decides what reaches a reader.
At Boston University, I ran the Journal of the Core Curriculum as editor-in-chief and edited at Charcoal Magazine. At BU Libraries, I built the social presence and discovered that the interesting question was not simply what to publish, but how the work should meet an audience.
Since 2023, I have run day-to-day editorial distribution for Big Think Media’s partnership with Stand Together. I joined as a community manager and transitioned to campaign manager in 2026. Most days, the work moves between editing, publishing, partner coordination, and analysis.
What the work looks like
I decide which angle, headline, format, and publishing sequence will give a story its best chance of travelling. That has included managing two newsletters, packaging two long-form documentaries and four short-form videos a month, and writing social copy for campaigns spanning the NFL, NBA, film premieres, and music partnerships.
The work gets specific quickly. For a Spurs film about Lindy Waters III, I delivered the headline set, description, social copy, platform plan, and a map of which partner handles actually existed. The film published with my description unchanged.
I also write down the decisions that need to survive volume. I authored the partnership’s voice and tone guide and living social-copy standards, co-designed a two-day article-to-social workflow, and maintained the publishing views that kept collaborators, live links, and partner responses visible during campaign weeks.
Then I look at what happened. After My Cause My Cleats, I found that four stories the NFL posted carried 98.1% of the program’s organic views. That changed the next planning conversation from “Which stories are strongest?” to “Which stories have a realistic path to institutional pickup, and what is the fallback for the rest?”
Technical foundation
How I work with data
I completed Meta’s Database Engineer Professional Certificate, plus Google Analytics and HubSpot Inbound Marketing certification programs. The database training covered SQL, MySQL, relational design, data modeling, Python, Git/GitHub, command-line tools, and Tableau.
I use that foundation practically: maintaining UTM structures, reading dashboards, checking campaign data, and turning platform exports into decisions an editorial or campaign team can use.
What I’m looking for
I’m most useful when a strong story has to survive multiple channels, partners, approvals, and deadlines without losing its point. I’m looking for teams facing that kind of problem across audience development, editorial operations, integrated campaigns, partner activation, and owned communications.
Selected writing ยท 2022 honors thesis
“Why did everything look like this?”
Reading an ordinary landscape as evidence
My honors thesis began with a strip of road in Northfield, Ohio: cracked parking lots, empty storefronts, and a landscape I had spent years trying not to notice. It asks how the strip mall became a common American form and what its history reveals about mobility, consumer life, public space, and community.
It is an early version of the method behind this portfolio: begin with an ordinary artifact, reconstruct the system around it, then ask what that system allows people to see and do.
Outside work
History degree, Division I swimming, and bilingual in Russian.