Experience & selected work · Two-page PDF

Résumé

The two-page master pairs professional experience with three examples of editorial systems, campaign distribution, and audience analysis. Explore the work behind it below.

Selected work

Four examples behind the résumé.

A publishing workflow the team could repeat.I co-designed an article-to-social process with a two-business-day publishing target and wrote its living standards. About 30 articles ran through the workflow, with format decisions, publishing responsibilities, and partner handoffs defined.Editorial workflow →Four NFL-posted stories accounted for 98.1% of organic views.I ran the campaign publishing plan and analyzed how views were distributed across the 14.1M-view organic program. The concentration informed my recommendation to consider league and team interest earlier in planning.Campaign publishing →A different angle on mentorship.I framed the lead story around the reader’s stake in the relationship. The November 18, 2025 issue recorded a 2.7% click rate against a 1.3% twelve-week average; the comparison did not isolate the effect of the copy.Newsletter packaging →Publishing 41 pieces across 130 placements during Super Bowl week.I packaged assets, wrote and adapted copy, scheduled and published posts, managed collaboration tags, and analyzed the program’s results.Campaign publishing →

Experience at a glance

Capabilities

Technical, creative, and operating systems

AI and workflow design: actively evaluates current OpenAI and Anthropic models and builds human-reviewed research, publishing, and document-production workflows with Codex, ChatGPT, Claude, and Claude Cowork.

Design and publishing: Figma, Canva, brand and visual systems, editable social templates, platform adaptation, and visual QA.

Business operations: Google Workspace; Microsoft 365 (Word, Excel, PowerPoint); Sprinklr, Airtable, ClickUp, Asana, Slack, and Microsoft Teams.

Measurement and technical foundation: Google Analytics, Search Console, UTM design, dashboards, and platform exports; formal training in SQL/MySQL, relational design, Python, Git/GitHub, command-line workflows, data modeling, and Tableau.

Credentials completed: Meta Database Engineer Professional Certificate; Google Analytics certification program; HubSpot Inbound Marketing Certification.

The fuller story

See how the work was done.

The case studies show the brief, the publishing decisions, the evidence, and what I would carry into the next cycle.

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