Experience · One-page PDF

Résumé

I package stories for each platform, run the publishing plan, coordinate with the people who can help carry the work, and analyze what happened afterward.

Selected work

Four examples behind the résumé.

01 Four NFL-posted stories drove 98.1% of organic views. The post-campaign analysis I produced found that distribution, not creative quality, set each story’s ceiling. It reframed the next cycle’s planning. My Cause My Cleats → 02 Same week, same build, three different outcomes. The first cycle, a year earlier. Three player stories reached wildly different audiences, and what separated them was which player, team, or league channels published a separate post. My Cause My Cleats 2024 → 03 41 pieces across 130 placements in six days. One live control system connected publishing, partner activation, and post-level analysis under deadline. Super Bowl LX → 04 One framing choice more than doubled the click rate. I opened a mentorship story on the reader’s stake in the relationship. The issue reached 2.7% against a 1.3% twelve-week baseline. Newsletter strategy →

Experience at a glance

• Big Think Media · Campaign Manager, Big Think Creative

  2023–Present · New York. I lead day-to-day editorial distribution on the Stand Together partnership, the largest content partnership in company history. Transitioned from Community Manager, Branded Content, February 2026.

• Boston University Libraries · Engagement Coordinator (Social Media & Content)

  2022–2023 · Boston. Ran BU Libraries’ social media presence and monthly editorial calendar; coordinated a nine-person student creative team.

• Editorial leadership

  Editor-in-Chief, Journal of the Core Curriculum · Senior Editor, Charcoal Magazine · Features Writer, Daily Free Press · On-air co-host, Let’s Get Lit (WTBU Radio), 2019–2022.

• Education

  Boston University, B.A. History (Honors), Dean’s List, NCAA Division I Swimming & Diving.

Capabilities

Technical and measurement fluency

Data and engineering foundations: SQL, MySQL, relational database design, data modeling, Python, Git/GitHub, Unix command line, and Tableau.

Measurement and marketing systems: Google Analytics, UTM design, performance reporting, newsletter analytics, and HubSpot.

Credentials completed: Meta Database Engineer Professional Certificate; Google Analytics certification program; HubSpot Inbound Marketing Certification.