Experience · One-page PDF

Résumé

I turn editorial judgment into systems that help complex stories travel: the angle and format, the publishing plan, partner activation, and the performance readout.

Selected work

Three decisions behind the numbers.

01 Four league-amplified stories drove 78.6% of organic views. The post-campaign analysis I produced found that distribution, not creative quality, set each story’s ceiling. It reframed the next cycle’s planning. My Cause My Cleats → 02 41 pieces across 130 placements in six days. One live control system connected publishing, partner activation, and post-level analysis under deadline. Super Bowl LX → 03 The framing was the performance lever. A different way into one story more than doubled its click rate against the twelve-week baseline. Newsletter strategy →

Experience at a glance

• Big Think Media · Campaign Manager, Big Think Creative

  2023–2026 · New York. Day-to-day editorial distribution lead on the Stand Together partnership, the largest content partnership in company history. Transitioned from Community Manager, Branded Content, February 2026.

• Boston University Libraries · Engagement Coordinator (Social Media & Content)

  2022–2023 · Boston. Ran BU Libraries’ social media presence and monthly editorial calendar; coordinated a nine-person student creative team.

• Editorial leadership

  Editor-in-Chief, Journal of the Core Curriculum · Senior Editor, Charcoal Magazine · Features Writer, Daily Free Press · On-air co-host, Let’s Get Lit (WTBU Radio), 2019–2022.

• Education

  Boston University, B.A. History (Honors), Dean’s List, NCAA Division I Swimming & Diving.

Capabilities

Technical and measurement fluency

Data and engineering foundations: SQL, MySQL, relational database design, data modeling, Python, Git/GitHub, Unix command line, and Tableau.

Measurement and marketing systems: Google Analytics, UTM architecture, performance reporting, newsletter analytics, and HubSpot.

Credentials completed: Meta Database Engineer Professional Certificate; Google Analytics certification program; HubSpot Inbound Marketing Certification.